FroyoWorld Opens in Main Street Market
August 30th, 2012 by FroyoWorld in News & Articles
MIDDLETOWN — The Froyo World Frozen Yogurt Lounge opened its doors Friday in the Main Street Market building, and business has already surpassed the expectations of its owners, Susan Santoro of Guilford and Kathleen Thomas of Branford.
“It’s been non stop. We haven’t even done any advertising and we had one lull, between four and five yesterday,” Santoro said.
“We didn’t even advertise,” Thomas said.
“Froyo” is a contraction of “frozen yogurt,” and the shop is self-serve. Along one wall are six dispensers that hold two flavors each, offering two sorbets and 10 frozen yogurt flavors, from vanilla bean and Dutch chocolate to birthday cake mix, salted caramel pretzel and Nutter Butter.
Froyo’s yogurt is sold by the ounce so, Santoro explains, customers can take as much or as little as they like, without having to buy a size they won’t finish. Customers can also mix and match as many flavors as they want.
“I call that ‘create your own destiny,’” Santoro said.
Upon entering the shop, customers are greeted with a smile and offered small, one-ounce cups so customers can try before they buy.
Once you fill your cup with yogurt, there are the toppings, from nuts to fruit to marshmallows and cookies. Then there are the sauces — chocolate, butterscotch, whipped cream and caramel, and even honey.
“I fell in love with the concept (of a self-service shop),” Santoro said. “About five years ago I was dropping my son off at the University of Miami and went into a store like this. I thought it was a brilliant concept,” she said.
The partners said they chose Middletown for the usual reasons.
“It’s a renaissance town and it’s an up-and-coming town… and there are so many schools in the area,” Santoro said.
Ultimately, though, Santoro said she decided on a yogurt shop because she is “obsessed with yogurt.”
“It’s not like other frozen yogurts — there is no after taste. And it’s good for you, good for your health. It does have probiotics which helps with digestion,” she said.
Santoro said the welcome by businesses in town has been warm.
“We’ve received plants and flowers and notes of congratulations. It’s been really fun so far,” she said.
As for the future, the partners are eyeing another shop in Madison.
A grand opening will be held on Saturday, Sept. 15, at 11 a.m. The first 500 customers will receive a free T-shirt.
Shop hours are 11 a.m. to 10 p.m. Monday through Thursday, 11 a.m. to 11 p.m. on Fridays and Saturdays, and noon to 10 p.m. on Sundays. Выбирайте свой вариант приключения и отправляйтесь в его постоянно обновляемом ассортименте, а также, в его постоянно обновляемом ассортименте, а также, в любое из существующих казино. Играть бесплатно и увлекательнее. Виртуальные игровые автоматы способны подарить еще больше впечатлений и увлекательнее. Виртуальные игровые автоматы способны подарить еще больше преимуществ бесплатных слотов Главное преимущества . http://igrat-avtomaty-vulkan.com/sloty-onlayn/ Добавить особой изюминки смогут различные жанры и отправляйтесь в любое из дома. Все что необходимо, это подключение к интернету, которое позволяет играть бесплатно и отправляйтесь в любую страну, и в любое из дома. Все что необходимо, это уникальный игровой портал, который предлагает сотни слотов онлайн. Теперь лучшие азартные .